- Theme development
- Online registration
- App development
- Hospitality suite
- Stage set design & construction
- Show production
- Video production
Every two years Penske Automotive Group convenes a dealer meeting, bringing together 340 general managers from its worldwide operations. The two-and-a-half-day experience includes business meetings, recreational activities, evening events and this year was highlighted by a keynote address from President George W Bush.
Consistent with the Penske brand, the sleek and modern stage design featured clean lines. This custom set ran the full height and width of the ballroom, creating a sense of awe. Depth of visual interest was created with the contrast of materials simulating concrete and marble and a range of cycling color treatments.
In order to provide a view for all attendees as if they were in the first row, the centerpiece of the stage featured a giant 50’ screen with smaller screens on the sides.
We produced six videos for this meeting, each highlighting the community service activities of dealerships all over the country.