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North American International Auto Show


  • Theme development
  • Venue selection, negotiation and management
  • Transportation logistics
  • Entertainment
  • Food and beverage
  • Design & décor
  • Design & production of collateral
  • Event ticket acquisition and distribution

The annual Charity Preview event is a black tie gala that opens the North American International Auto Show and the largest single-night fundraiser in the automotive industry. As a major automotive supplier, Lear takes the opportunity to create extraordinary experiences for 250 of their customers and executives before and after the gala.

Year after year pulse220 has helped Lear to wow their guests with an elegant evening including surprises at every turn, and has led to Lear’s event developing a reputation as an exclusive and coveted ticket on one of Detroit’s most star-studded evenings.

3 Distinct Phase of the Party     250 Top Customers & Executives     12 Dedicated Pulse Professionals

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