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Grand Opening


  • Theming & branding
  • Collateral & communications
  • Registration
  • Venue management
  • Entertainment
  • Food & beverage
  • Permits, licensing & insurance

Horseshoe Casino Cleveland was Ohio’s first casino, and Rock Ohio Caesars asked pulse220 to help them create an extraordinary and exclusive experience for the owners, investors, family, friends, dignitaries, public officials and everyone that helped to make the casino a reality.

Public safety and security were critical factors in the planning and management process and required a host of insurance requirements and a 75+-page city permit with the City of Cleveland.

The general public event for over 15,000 people was held throughout a 3-day period and culminated in a red carpet, black tie event in the historic art deco Tower City Center and under a clear span tent in Public Square. The highlight of the event was a 3D projection mapping on 10 stories of the historic Higbee Building.

3 Day Event     15,000 People Attended     Ohio's First Casino

“I can think of no better event planner, or like firm, in the country that could EXECUTE on the level that you do. Your intensity, passion and attention to detail are second to none.”

– Dan Gilbert, Chairman, Rock Gaming

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