- Ride and drive logistics
- Themed evening receptions
HINO’s product launch welcomed over 700 dealer principals, VIPs, media, suppliers and HINO employees to experience HINO trucks on the road. The nationwide tour was held in Dallas, Chicago, Philadelphia, Orlando, LA, San Francisco, Atlanta, Baltimore and Boston.
In addition to the ride and drive and tour logistics, we translated HINO’s commitment to new emissions regulations into an evening event with the theme “Breathe Clearly” that featured an oxygen bar.