- Venue and hotel search & selection
- Collateral & communications
- Food & beverage
- Evening events
Gatorade’s annual 3-day brand strategy meeting was held in Chicago this year and was attended by 400 internal leaders and global agency partners.
One of our biggest challenges was that there was a huge citywide convention happening in Chicago at the same time as our program, so we had to be extremely creative and resourceful in finding 18,000 sq ft of meeting space with 30’ ceilings, and we had less than a month to find it.
Enter Cinespace Chicago Film Studios. General session was held on a soundstage that was transformed into a stadium-style meeting space, and lunch was held in a chic, 1060s club environment that was the set of the NBC show The Playboy Club. After lunch they returned for a movie screening and while they were watching, we secretly transformed the back of the soundstage into a party.