The Gartner Catalyst Conference is the must–attend event of the year for technologists tasked with executing on a strategy to leverage mobile, cloud, & big data. Covisint wanted to “own” the evening by making their hospitality suite stand out from the crowd in a big way as the Covisint team built relationships with customers.
We created a “Cloud Engagement: Possible!” themed hospitality suite featuring celebrity chef Robert Irvine of Restaurant: Impossible! A cooking demonstration and original cocktail (topped with a whipped cream cloud) drew the comparison between preparing great food and delivering bulletproof cloud engagement – a combination of different “ingredients” such as security, technology, innovation and expertise.
Everyday challenges faced by Covisint and its customers to engage in the cloud, are like the challenges in the kitchen that Chef Irvine faces as well. Through a series of three demonstrations, Chef Irvine weaved the core messaging of Covisint through each section.
The engagement was deepened by a Chef Robert Irvine-exclusive ring-bound recipe book for guests. A QR code connected guests to a microsite featuring a downloadable photo library and Covisint customer resources.
Lines to enter the suite wrapped around the building.